Sprinkled Notes by Julie Seedorf
Published in the Albert Lea Tribune and Courier Sentinel the week of October 18, 2018
One of the blessings of writing this column and being an author is meeting my readers. This past weekend I was at the Deep Valley Book Festival in Mankato. I met some fabulous authors and interesting people. This coming weekend the big book event is in Albert Lea.
Sweet Reads Book Store in Austin is sponsoring a book event with 10 southern Minnesota authors at the Interchange Coffee House in Albert Lea on Saturday, and I am one of them.
Small, independent bookstores are making their comeback in our society today, and Sweet Reads is very supportive of local authors. Besides myself, Sherrie Hansen, Sean Williams, Benet Stoen, Judi Bergen, Chris Norbury, Margaret Smolik, Jeffo Oilman, Lydia Emma Niebuhr, and Karl Shaper will be in attendance.
Not only will we be displaying and selling our books, but we will also be on the authoring stage for 20 minutes apiece explaining our various genres and talking about our writing. I get to start off the morning at 10 a.m. and it will be cozy, meaning cozy mysteries. Do you know what they are? I didn’t until I wrote one and was accepted by a cozy publisher, Cozy Cat Press. I was amazed to find out it is a popular category in the fiction world.
Maybe you have heard of us, or maybe these names are new to you. My problem with attending a book event is that I want to buy all of the books. Did I mention I tingle when I am in a bookstore or library? We all know about the New York Times best-selling authors and those from large publishing companies whose names and books are advertised in every magazine and online by their publishing companies. We always tend to gravitate toward these books because we feel they must be the best because we see them front and center constantly in the media.
I encourage you to read authors you have never heard of. I find by taking a chance on an unknown author, I read some of the best literature and novels. The difference between these authors not being recognized is because small publishing companies do not have the capital to advertise, and independent authors also do not have the means of promoting their books because of lack of ways for exposure. It’s work to get your name and book out there. Big stores like Barnes & Noble do not always carry small publishers or independent authors’ books because of return policies. Small publishing houses cannot meet their requirements or they would be out of business. Always ask if you can’t find the book, because they can be ordered from the store on an individual basis.
There are many books by unknown authors that are not on the New York Times best-selling list or have not won any awards but are award-winning reads in readers’ minds. What many do not know is the costs involved for a book to be considered for an award — again, small publishing houses and authors do not have the money to enter their book for the prestigious awards. The same can be said for reviews by esteemed reviewers such as Kirkus reviews. It can cost an author $425 for them to review your book. It may pay off in the end, but many independent authors and small publishing houses, again, can’t afford the cost.
What I am saying is to not write off an author or a book because you don’t see that award sticker or prestigious review on the book. Instead, read online reviews of the book by readers or talk to the author or take a chance on one book — you may want to buy the next.
Anyone can publish a book these days, and there are those clinkers out there which are badly edited and loosely put together, but I always feel they do not have the support in a good editor — because editors, too, are expensive. But these authors had a dream and their dream has been realized — to see their book in print.
I will never be in the category of William Kent Krueger or Allan Eskens. There is a difference between a great author and a good author. I will put myself realistically in the good author category because some people do like my books. I will never win any awards, as I don’t try for any, but I have been in the top 100 Amazon Cozies with my books and I have been No. 1 occasionally when my new books come out. That is enough for me.
The best reward for my writing is to meet my readers, get to know them and see what they enjoy reading. Their lives count and so do their stories. Every person has a story in their lives. It may yet be written.
Come down on Saturday to Sweet Reads and meet the authors, share your stories and let us get to know who and how we influence your lives. The event is from 10 a.m. to 2 p.m. at the Interchange. Visit for a short time or stay for the day.
“Authors by the hundreds can tell you stories by the thousands of those rejection slips before they found a publisher who was willing to gamble on an unknown.” — Zig Ziglar
Take a gamble on an unknown